When potential customers are looking for a local lawyer they want a listing in their local zip code, community or city. Search engines program their systems to be geographically based and deliver local results. This means that the search engine will automatically show results in the desired community. If it doesn’t, the service/product, along with either the city/state name or zip code can be entered. This will result in a ‘map’ appearing in the search results, that shows and lists business locations and contact information.
The longer your profile has a presence online, the better positioning results it will generate as shown above for our lawyer referral service. Although this is a very effective strategy, this process takes time as it is an ongoing process needed to continuously optimize your profile.
The map feature is also available through mobile search results. When people search for products or services using their cell phone, GPS or personal digital assistant, your business listing and map will show up in mobile search results.
Our specialists continuously resubmit information to achieve the highest possible position in local map results, online search engines and directories. We find this tool to be very effective as local online listings continue to increase in popularity over traditional forms of advertising.
Should you have any questions about the referral process, rules or procedures please call your LRIS Coordinator at 661-310-7999.
Thank you,
Attorney Member Services Dep.
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